Broadridge Acquires European Fund Market and Research Firm

Broadridge Financial Solutions, Inc., a global fintech provider, has expanded its global market intelligence business with the acquisition of MackayWilliams, a specialist European fund market and research firm. The acquisition will combine Broadridge’s fund data and analytics solutions with MackayWilliams’ insight into European mutual fund trends, brand perceptions and fund selector behavior, offering clients a more integrated and holistic view of retail and institutional markets across regions. MackayWilliams provides proprietary sentiment and brand data from over 1,000 annual fund buyer interviews via its solution, Fund Buyer Focus, as well as market research and trend analysis through subscription services that include Fund Radar and Fund Brand 50. Combined with Broadridge’s “Global Market Intelligence” analytics platform, which analyses over 82,000 mutual funds and ETFs globally, clients will now be able to access an integrated fund distribution intelligence solution, revealing insights of the European and cross-border fund market.