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Goldman Sachs to Offer Its Investing Know-How to the Masses

Goldman Sachs unveiled Marcus Invest, a low-cost digital platform that allocates and automatically rebalances individuals’ wealth across portfolios of stocks and bonds based on the models developed by the firm’s investment-strategy committee. Marcus Invest will be tucked into Goldman’s existing Marcus consumer-banking app and website. The offering will help round out a set of Goldman banking products, which include savings accounts, unsecured personal loans and budgeting software that carry the Marcus brand and a credit card with AppleInc. that doesn’t. With Marcus Invest and a forthcoming Marcus checking account, “we get to the point where we can be someone’s primary banking relationship, meaning we can be the digital bank on your phone,” said Stephanie Cohen, who was promoted to global co-head of Goldman’s consumer and wealth-management division in September after a stint as the bank’s strategy chief.

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