E-Trade Enhances Investing Platforms

Morgan Stanley-owned E-Trade made several enhancements to its investing and trading platforms according to a story in Think Advisor news. As part of the enhancements, clients can now more easily scan for equities and exchange-traded funds that are “creating buzz on social media, through expanded social media research analytics on the Power E-Trade web and app,” the company said. Social Sentiment scores and scans are, meanwhile, now on the Live Action tool and quote pages. Clients also have gained “more control in how they choose to stay informed on what’s going on in the markets, through the creation of customized price movement and earnings push alerts” in three categories: Portfolio Notifications, Watch List Notifications and Market Notifications. A new options tool, Trade Tape, enables traders to analyze trade activity and view a live scrolling record of options’ trading activity across all symbols. Clients can also now easily view the depth of the market including bid and ask prices through the Market Depth tool’s new Level II quotes visualization.