Abel Noser Bets on Continuous Optimization with New Platform

Abel Noser, a provider of multi-asset trade analytics and agency-only brokerage services, has been utilizing, back-testing, and optimizing trading algos for decades. According to a story in Traders Magazine, the firm was closely involved with the development of the original VWAP (volume-weighted average price). “The first execution based on the VWAP was in 1984 for the Ford Motor Company” commented Doug Rivelli, Abel Noser’s President. “In 1985, VWAPs were very revolutionary and really changed the way that people traded. In 2022, we’re doing it again with START,” he said. START is Abel Noser’s new platform that generates custom execution strategies that leverage client-specific historical trading data. In August 2021, Abel Noser acquired Trade Informatics, a New York based firm offering equities trade cost analysis (TCA), consultative solutions, and a broker-neutral systematic execution platform. Trade Informatics’ brands including TAP Trade Analysis and START Systematic Trading were added to Abel Noser’s product lineup. Rivelli said that depending on the extent and complexity of client trading data, the platform can generate upward of 20 target strategies. “To effectively utilize the strategies, we have developed an automated framework which employs a sophisticated rules engine,” he added.