Bloomberg Acquires Alternative Data Provider

Bloomberg’s acquisition of Second Measure enables it to provide their users with Second Measure’s proprietary analytics for daily tracking and real-time exploration of thousands of public and private companies. This data will give users insights that complement Bloomberg’s company fundamentals and market data. Founded in 2015, Silicon Valley based Second Measure operates a cloud-based platform which aggregates billions of anonymized credit card transactions from millions of consumers to provide daily tracking and real-time analysis of consumer behavior and sales for over 5,200 public and private consumer oriented companies.