Cboe, Home of the VIX, Boosts Its Corporate Brand and Sets to Launch Its First Prediction-Market Product

Last year, Cboe launched a campaign called "Life is Better With Options," a play on words that references the company's role in pioneering options trading. The campaign focuses on the idea that options can create opportunity and variety, in life as well as investing. Cboe's products is also making new inroads into prediction markets with a framework based on traditional financial markets. The first prediction-market product will launch in June.