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08 December, 2025

Bernstein Unveils ETF Execution Algorithm

08 December, 2025

Bernstein has launched a new exchange-traded fund (ETF) execution algorithm – ETF Fair Point – as part of an effort to enhance liquidity access to equity ETFs. According to a story in The Trade news, the product was developed in close collaboration with Societe Generale and aims to provide institutional investors with ETF execution solutions through a combination of Bernstein’s agency-only trading platform and smart order routing, and Societe Generale’s ETF liquidity and market-making capabilities.  Specifically, the new algorithm is designed to provide a variety of strategies to be adaptable to client needs, and includes features spanning: robust fair value, multiple liquidity pools, premium and discount optimization, adaptive urgency scaling, order completion and advanced analytics.  Jeremy Bruce, head of trading EMEA at Bernstein, said: “By integrating Bernstein’s cutting-edge technology with Societe Generale’s ETF market leadership, we are delivering a differentiated solution that empowers institutional investors seeking sophisticated, unconflicted ETF execution solutions with transparency and precision.” The offering also marks an expansion of Bernstein, which was launched as a joint venture between AllianceBernstein and Societe Generale in April 2024, with the aim of focusing on global cash equities and equity research for institutional investors, corporates and financial institutions.