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TD Ameritrade to Allow Trading via Twitter

TD Ameritrade is letting customers initialize trades over Twitter, the latest attempt by the discount brokerage to attract digitally savvy and younger investors, according to a story in The Wall Street Journal. The firm’s Twitter “chatbot” resembles the one it launched via Facebook Messenger in August, and it is powered by an algorithm that produces “social signals.” The algorithm sifts through tweets and then rates the relevance of the information to provide “intelligence” to investors, such as volume spikes, live trading quotes and company news. The bot is accessible via direct message over Twitter; whether a client or not, a Twitter user can interact by asking questions and requesting information on specific stocks. Users with an Ameritrade account can execute a trade through the bot after being prompted to log in to their account.

 

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