Broadridge Launches Buy-side AI-powered Algo Service

Broadridge has launched a new artificial intelligence powered insights service aimed at arming the buy-side with better information around algorithmic strategies on NYFIX, the firm’s order routing network. The new service will offer insights to hedge funds, asset managers and other buy-side based off real-time liquidity mapping. It claims to be the only service of its kind, leveraging private and public data to understand the liquidity landscape, including potential dark fil locations. Broadridge said its approach identifies “ideal algorithmic execution” for orders and reduces outliers to improve trading costs. The service includes real-time alerts and in-trade analysis, allowing for in-flight adjustments. The service is now available to NYFIX routing customers in the US equities market, with plans to extend access to clients on other order routing networks.